We created a location-led private dentist campaign, tightened search terms, improved ad relevance and built a landing page focused on access, trust and the benefits of private care.
Before
The practice wanted more private patients but was relying on a mix of organic traffic, referrals and underperforming broad-match Google Ads.
After
A private dentist campaign helped the practice generate more new patient enquiries from people actively looking for a local private clinic.
The work was deliberately practical: improve the searches being bought, make the page clearer, and give the practice better feedback on which enquiries were worth pursuing.
- Created a location-led campaign around private dentist and new patient intent.
- Reduced broad-match waste and improved relevance across ad groups.
- Focused landing page copy on access, trust, availability and private care benefits.
- Tracked calls and forms so new patient demand could be judged properly.