We rebuilt the campaign structure, separated single implant and full arch intent, added call tracking, improved the landing page journey and used lead quality feedback to refine the account.
Before
The practice was spending on implant ads but could not clearly see which enquiries were genuine, which calls were valuable or which keywords were producing quality leads.
After
A rebuilt campaign with better tracking gave the practice cleaner data and a stronger pipeline of implant and full arch enquiries.
The work was deliberately practical: improve the searches being bought, make the page clearer, and give the practice better feedback on which enquiries were worth pursuing.
- Separated single implant and full arch searches into cleaner campaign groups.
- Added call tracking and lead source visibility for high-value enquiries.
- Improved the landing page journey around suitability, trust and consultation requests.
- Used lead quality feedback to refine keywords, copy and budget allocation.