We built the campaign around composite bonding, smile makeover and edge bonding intent, then paired it with stronger proof, clearer pricing guidance and trust-led landing page copy.
Before
The practice had strong before-and-after work but their ads were not turning cosmetic search traffic into consistent enquiries.
After
A new composite bonding campaign created more relevant enquiries from patients looking for smile improvements.
The work was deliberately practical: improve the searches being bought, make the page clearer, and give the practice better feedback on which enquiries were worth pursuing.
- Split composite bonding away from broad cosmetic dentistry keywords.
- Used smile makeover and edge bonding intent without overpromising outcomes.
- Added stronger proof, pricing guidance and treatment expectation copy.
- Tightened the landing page journey so patients could enquire with less friction.