We separated Invisalign from general cosmetic ads, rewrote the copy around adult teeth straightening and built a landing page focused on confidence, finance and clear next steps.
Before
The practice had a general cosmetic dentistry campaign that produced enquiries, but very few were specifically interested in Invisalign.
After
A dedicated Invisalign campaign improved lead intent and gave the reception team better-quality conversations.
The work was deliberately practical: improve the searches being bought, make the page clearer, and give the practice better feedback on which enquiries were worth pursuing.
- Built a standalone Invisalign campaign rather than mixing cosmetic treatments.
- Matched search terms to adult teeth straightening, discreet treatment and local intent.
- Added landing page sections for finance, suitability and clear next steps.
- Fed reception feedback back into search terms and ad copy refinements.