We rebuilt the account around high-intent implant searches, added negative keyword controls, improved ad copy and sent traffic to a focused implant landing page designed to convert.
Before
The practice was spending £2,800 per month on broad dental keywords with mixed lead quality, limited tracking and too many irrelevant clicks.
After
A rebuilt implant campaign generated stronger enquiry quality, clearer call tracking and a more consistent flow of consultation requests.
The work was deliberately practical: improve the searches being bought, make the page clearer, and give the practice better feedback on which enquiries were worth pursuing.
- Separated dental implant searches from broad general dentistry traffic.
- Added negative keyword controls to reduce research and low-value clicks.
- Reworked implant ad copy around consultation intent, trust and next steps.
- Moved paid traffic to a focused implant landing page with clearer conversion paths.